Real marketing: the truth about plastic
In this article Decofilm, in the person of Serge Pedron, head of marketing research and development of the company, says STOP to a way of talking about plastic that is superficial and, at times, deceptive.
Virtuous plastic and the one that is less so
The information that professionals of plastics in the world, intended as manufacturers of machinery for its processing or supporters of the finished product, have a legal and moral obligation to communicate is complex but must be made simple and understandable.
Decofilm emphasizes the lack of clarity that some players in this sector use in the description of products, the plus and minus and the solutions really available on the market.
Plastic and ethics
Professionals have the duty to inform and explain, for this reason, it is expected that everything will be said on issues of significant importance such as reuse, recyclability, reduction of the use of raw materials, etc. Operators have to be able to know and then choose the best solution for themselves.
An example? The theme of "floating plastics", which we have talked about here.
Floating is an indispensable feature to avoid the loss of those materials which, due to their weight and incorrect disposal, would sink into the sea.
Reporting is only the beginning
What is Decofilm's goal in declaring this need for clarity? The company intends to make available to the market, in a consultative manner, decades-long know-how and solutions that have already been tested and happily used in a manner compliant with the Circular Economy.
Clear solutions, complete information.