New EU rules on Green Communication

The EU "Green Communication" Directive (2024/825) changes the rules: from 2026, sustainability claims must be backed by scientific evidence and verified by independent bodies. No more vague statements like "eco-friendly" or "green" without concrete proof.
Penalties for non-compliance? Up to 4% of annual turnover.
Consumer awareness on packaging sustainability isn't a trend — it's a market lever. And consumers are getting better at spotting greenwashing. Now regulators are stepping in with stricter rules too.

• A "recyclable" claim without certification? Risky.
• A "biodegradable" film that won't actually break down in real-world conditions? Misleading.
• A "green" film that contaminates recycling streams? Damaging.

For brands with genuine sustainability commitments, packaging choices now carry reputational and legal weight.
The question is no longer just "does it protect the product?" but also:

• Can we document its recyclability?
• Is it compatible with existing recycling infrastructure?
• Will it meet upcoming regulatory requirements?

Our DECOGREEN range — bio-based films derived from sugarcane, 100% recyclable through standard PE streams, with a negative CO₂ footprint compared to fossil-based PE — offers a concrete answer. Not marketing claims. LCA data.
Choosing sustainable packaging doesn't mean choosing between performance and responsibility. It means engineering solutions that deliver both.

Your brand deserves packaging that delivers on its promises.